Born in 1973, he holds Master degrees in Marketing and Management as well as Law from the University of National and World Economy, Sofia. He has been selling books for more that 25 years and has experience in various forms of trade - direct sales, online - including 15 years as a sales manager at one of the largest bookshop chains in Bulgaria.Since 2012, he is a managing partner in Bookoholic Ltd, an import and wholesale company, trading with English, German, French, Spanish and Bulgarian books.